Fashion for Philanthropy Policy Brief (Depth):

The following is a public relations and marketing research project. It is a fictional example of the marketing communications and public relations research I can do for organizations. The next tab dives further into the execution of this campaign. It is meant to demonstrate my abilities in this field. I used Microsoft Word to create it with a custom template that I designed. I did all of the research and writing. The only AI used for this project was Grammarly checker to ensure grammatical correctness in the document. The Learning Outcomes (LO’s) this document fulfills are: “Achieving strategic goals using principles and best practice in communication and public relations,” “ Using effective oral, visual and written communication techniques appropriate to journalists and other professional communicators, & “Analyzing and providing solutions to circumstances in media…communication work….” The document fulfills these LO’s by presenting an introduction to a philanthropic PR campaign for Chatters Salon using visually appealing design that analyses and provides solutions based on data and research.