The following is a continuation of the MarCom/PR plan from the previous page of the campaign policy brief. I made this plan to demonstrate my marketing communications and public relations planning/research abilities. I used Microsoft Word to create a customised template. I then converted it into a PDF and used Adobe Acrobat to convert it into PNG images, which what is displayed below. The only AI used was Grammarly to ensure grammatical correctness. For the sake of succinctness, I have only included the introduction and the press release. The learning outcomes for this piece are the same as for the policy brief, as well as “writing, editing and designing layouts according to industry standards.”